The blog.
Honest about the rendering.
Cost breakdowns, rendering deep-dives, real-store post-mortems, and the parts of AI product photography that nobody else writes about. New post every other week.
AI vs photo studio — the real cost breakdown
We priced 100 SKUs through three production paths: a Brooklyn studio shoot, a freelance photographer, and a QuickStyle render. The rendered numbers will surprise you. The studio numbers won't.
How we render scenes in 2.3 seconds
Six engineering decisions that took our P50 render time from 11.4 seconds at launch to 2.3 seconds today. None of them are about a faster GPU.
Why we don't watermark free outputs
Watermarks tank shareability, train users to perceive your tool as cheap, and push the savvy ones to a competitor in 90 seconds. Three reasons we made the call differently.
847 stores in 30 days — what we learned
We onboarded 847 paying stores in our first 30 days post-launch. The data revealed five patterns that completely rearranged what we thought we knew about who buys this category.
Why try-on still misses fabric drape (and what to do about it)
The hardest unsolved problem in virtual try-on isn't pose, fit, or lighting. It's drape — the way fabric falls under gravity. Here's why current models can't render it, and the four workarounds that actually ship.
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Longer reads, evergreen.
The blog is dispatch from the trenches. Guides are the slower, denser ones — pulled together once and kept current.