research
2 posts
Post-mortem Mar 4, 2026
847 stores in 30 days — what we learned
We onboarded 847 paying stores in our first 30 days post-launch. The data revealed five patterns that completely rearranged what we thought we knew about who buys this category.
growth research ecommerce
Limitations Feb 12, 2026
Why try-on still misses fabric drape (and what to do about it)
The hardest unsolved problem in virtual try-on isn't pose, fit, or lighting. It's drape — the way fabric falls under gravity. Here's why current models can't render it, and the four workarounds that actually ship.
virtual-try-on engineering research